TaxPay

Brand Identity, UI/UX Design, Landing Page & Dashboard Design

TaxPay is a Canadian‑owned service that simplifies tax payments and reminders for accountants and their clients. The platform streamlines an often confusing process with clear scheduling, reminders, and amounts, helping users pay their taxes on time, every time.

I was contracted by TaxPay’s founder to refresh the visual identity and lead the UI/UX design for the landing page and core dashboard. The goal was to create a cohesive brand experience that feels modern and trustworthy, while guiding two distinct audiences (accountants and clients) toward key actions like creating accounts and selecting one of the three pricing plans to drive in-app monetization. The logo’s simplified paper airplane evokes the motion of sending mail, reflecting TaxPay’s ability to automate and simplify tax payments with speed and clarity.