Anthony Concrete Design
Website Design, UI/UX, Custom Iconography
Anthony Concrete (AC) creates high-end, custom concrete surfaces for residential and commercial spaces. Working in-house at Cinnamon Toast New Media (Design Agency) as design lead, I led a website refresh that better showcased the breadth of AC’s services and craftsmanship while making it easier for potential clients to explore projects and initiate contact. The result is a refined, visually driven digital presence that elevates the brand’s high-end positioning and supports smoother prospective client engagement.
Credits: Designed in-house at Cinnamon Toast New Media Inc.
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Strategy & Structure
The site architecture was reworked to bring AC’s core offerings to the forefront. The sitemap and navigation were simplified so key content, including products, finishes, contact info, and services, could be quickly located.
Wireframes were used to define page priorities and functional requirements early on. This included featured project galleries, clear contact CTAs, trust-building case study highlights, and a step-by-step walkthrough of AC’s client process. The goal was to help users understand what AC offers and encourage project inquiries.
UI & Visual Design
The UI uses a clean, refined visual language that lets AC’s work take centre stage. Minimal layouts and generous white space highlight AC’s work without distraction. A neutral, modern color palette reinforces the timeless quality of the concrete while keeping the experience contemporary and approachable.
Subtle text animations and hover effects elevate the UX, guiding users through the site and establishing a clear visual hierarchy while drawing attention to key content.
Pattern Library & System Thinking
A flexible, robust design system and pattern library was created to maintain visual consistency while allowing the brand to evolve. Reusable components for galleries, content sections, CTAs, and informational blocks make it easy to scale the site and maintain a cohesive experience as new projects and services are added.