The Playgroup Collective

Brand Identity, Web Design, Social Media Design, Copywriting & Content Strategy

The Playgroup Collective (TPC) is a modern community play space and social hub offering programs for young children and their caregivers. I partnered with TPC’s founder to refresh the brand and design a fully custom Squarespace website that reflects the warmth, creativity, and clarity parents need when exploring early childhood programs/spaces.

The new visual identity features a clever puzzle piece “O” in “Playgroup” that doubles as a tea/coffee mug—symbolizing both play and social connection/community. Custom hand-drawn typography and soft, earthy tones strike a balance between playful and calming, creating a space that feels just as welcoming for caregivers as it is engaging for littles.

Since launch, the rebrand and website have led to a significant boost in conversions—increasing web traffic, driving more drop-ins, and raising program registrations.