The Claramount Club

Web & UI/UX Design, Brand Style Guide Design

The Claramount Club is a boutique hotel in Prince Edward County, Canada, housed within a restored Georgian estate from 1906. Contracted through the creative agency Hey Chels Studio, I led end-to-end web, UI/UX, and brand style guide design, developing a cohesive digital experience and scalable visual system that honoured the property’s heritage while presenting a warm, modern, and refined guest experience.

Building on a timeless brand identity created by Hey Chels Studio, I expanded the brand’s visual language through a comprehensive style guide (including a set of vintage-inspired stamps and patterns drawn from the estate’s architecture) and led the UI/UX, designing a story-driven website that guides users toward bookings, dining reservations, and event inquiries.

The website experience was intentionally designed to balance storytelling with clarity and conversion, thoughfully leading users through the property’s offerings while keeping booking paths intuitive and accessible. I collaborated closely with Hey Chels Studio and developer Jake Morrison to ensure a pixel-perfect build that translated the brand seamlessly from concept to live site. The resulting launch strengthened brand recognition and supported early booking momentum, positioning The Claramount Club as a distinctive destination within Prince Edward County’s competitive hospitality market.

View live site

Credits:
Designed in-house at Hey Chels Studio
My Role: Brand Guide Design, UI/UX, Web Design
Hey Chels Studio: Brand Identity, Project Management, Content Strategy
Jake Morrison: Website Development
Featured Photography on live site by @kevinbela @gillian.jackson @bheathertownsend