The Claramount Club

Brand Style Guide Design, Website Design, UI/UX

The Claramount Club is a boutique hotel in Prince Edward County, Canada, housed within a restored Georgian estate from 1906. I was contracted by Hey Chels Studio to design a brand style guide and custom website that honoured the property’s history while feeling warm, modern, and refined.

Building on a timeless logo designed by Hey Chels Studio, I developed the brand’s visual language through a comprehensive style guide, which included a set of vintage-inspired stamps and patterns drawn from the estate’s architecture and interior design. I then led the UX/UI for the website, shaping a story-driven experience that guides users toward hotel bookings, restaurant reservations, and event inquiries, collaborating closely with Hey Chels Studio and developer Jake Morrison to ensure a pixel-perfect build.

View live site

Credits:
Designed in-house at Hey Chels Studio
My Role: Brand Guide Design, UI/UX, Web Design
Hey Chels Studio: Logo/Brand Design, Project Management, Copywriting/Content Strategy
Jake Morrison: Website Development
Featured Photography on live site by @kevinbela @gillian.jackson @bheathertownsend