Holo Taco
Product & UI/UX Design, Brand Identity, E-commerce & Web, Packaging
Holo Taco (HT) is a nail polish brand founded by Cristine Rotenberg, creator behind Simply Nailogical, YouTube’s largest nail art channel. As design and UI/UX lead at Cinnamon Toast New Media, I led the end-to-end brand identity, packaging, and mobile-first shopping experience, shaping UX strategy, art direction, and visual systems to create an emotionally engaging, conversion-optimized e-commerce experience designed for high-traffic product drops and rapid launch success in a competitive beauty market.
The brand launched to immediate success: the first collection sold out within 30 minutes and scaled to $22M+ in annual online revenue by 2024, with limited-edition box sets continuing to sell out within hours. By November 2025, holotaco.com generated $1.36M+ in monthly revenue, outperforming key competitors and demonstrating the lasting impact of thoughtful UX, strong visual systems, and high-end packaging. Together, these elements have positioned Holo Taco as a standout brand in an extremely competitive beauty market while building long-term brand equity.
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Credits: Designed in-house at Cinnamon Toast New Media Inc.
Product Photography by Holo Taco
Packaging & Collateral
Packaging and print collateral were designed to translate Holo Taco’s bold, playful identity into a cohesive physical experience, creating strong shelf presence while reinforcing what makes the brand feel so distinct and meaningful to Cristine’s loyal Simply Nailogical community.
Limited-edition collection boxes were crafted as beautiful, high-end keepsakes, thoughtfully designed to feel gift-worthy and collectible, transforming the act of opening each release into a genuine moment of awe and delight.
